Online Bachelor of Science in Marketing
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Bachelor's Degree in Marketing Overview
Employment of advertising, promotions, and marketing managers is projected to grow 6% from 2024 to 2034 — faster than average. This is the time to move your career forward. Earn your marketing degree 100% online and be ready to meet the demand.
- Integrate core marketing principles with digital tools to design high-impact campaigns, measure performance, and optimize results through data-driven insights.
- Gain analytical and technological expertise using innovative tools like AI and Customer Relationship Management (CRM) systems.
- Develop the critical-thinking skills needed to analyze consumer behavior and adapt strategies for a complex global market.
- Prepare for leadership roles such as advertising managers, digital marketing directors, and market research analysts.
Proven Outcomes, Backed by Real Data
Master the skills employers demand. This strategic balance of analytical, creative, and technological expertise sets our graduates apart in the competitive fields of brand management, research, and advertising.
Purdue Global Is Accredited by the Higher Learning Commission
The HLC (HLCommission.org) is an institutional accreditation agency recognized by the U.S. Department of Education.
See Notes and Conditions below for important information.
Calculate Your Time and Cost
Estimate how much your prior learning credits can reduce your tuition and time to graduation.
What Courses Will I Take?
Build the credentials to understand what drives consumer behavior and develop effective marketing strategies, including critical thinking, analytical reasoning, and creative problem-solving. Our coursework also provides hands-on training with essential professional tools such as digital marketing platforms, data analytics, and CRM systems.
All courses are updated regularly by our dedicated curriculum department and advisory board to ensure they reflect the most recent developments in the field.
Sample Courses
- Marketing Research and Analytics
- Digital Marketing Platforms and Strategy
- Social Media Marketing and AI Optimization
- Artificial Intelligence Applications for the Marketing Professional
- Brand Management Strategy
Program Requirements
1 semester credit hour = 1.5 quarter credit hours
The Latest AI Tools, Integrated Directly in Your Bachelor's in Marketing
Set yourself apart as a professional who can harness the transformative power of AI in your career. Through our online bachelor’s degree in marketing program, you’ll delve into the evolving AI landscape, learning to strategically leverage its capabilities to maximize the impact and ROI of marketing campaigns.
Beyond cultivating essential skills in critical thinking and creativity, you’ll gain hands-on experience with cutting-edge AI technologies, digital marketing platforms, advanced analytics, and CRM systems.
3-Week Trial
Not sure if Purdue Global is right for you? Try an undergraduate program for an introductory 3-week trial period.
There’s no financial obligation and no cost to apply. That’s the Purdue Global Commitment.
Students who choose to continue at Purdue Global will be billed for the full first term's tuition, including the 3-week trial. See Notes and Conditions below.
Admissions Requirements
You must be a high school graduate or possess a General Educational Development (GED) certificate or other equivalency diploma. You must also complete orientation before you start classes.
Refer to the University Catalog or speak to an Advisor to learn more.
Upcoming Start Dates
We offer multiple start dates to give you flexibility in your education, life, and work schedules.
Get a Head Start on Your Master’s Degree
Complete your master’s degree sooner with a graduate program pathway. It weaves graduate-level courses into your bachelor’s program, giving you a jump on your master’s degree requirements. You’ll save on time and tuition compared with finishing both programs separately.
Plus, your degrees don’t have to be in the same fields. You can customize your academic journey to support your career goals and interests. To learn more, view the University Catalog or connect with an Advisor.
See Notes and Conditions below for important information.
Earn Credit for Prior Coursework and Experience
The average bachelor's degree student pays $15k and takes 2.3 years to complete their degree.
Ways to Save on Time and Tuition
Purdue Global works with students to find ways to reduce costs and make education more accessible. Contact us to learn about opportunities to save on your educational costs.
Transfer Credits
Earn credit for prior coursework completed at eligible institutions, including community colleges.
Prior Work Experience Reduction
You could earn undergraduate credit for your life and professional career experiences.
Financial Aid
Learn about federal financial aid programs available for many of our degree programs.
Grants and Loans
Learn about federal and state grants and loan programs that may be available.
Corporate Partner Benefits
Employees of Purdue Global partner organizations may be eligible for special tuition reductions.
Military Tuition Reduction
Undergraduate tuition savings for military include a 55% reduction per credit for current servicemembers and 38% per credit for veterans.
Prior Military Experience
Earn credit for your military training. The average Purdue Global military graduate was awarded 62% of the credits needed for an associate and 45% of the credits needed for a bachelor's.
View the total cost of attendance for your program.
Possible Behavioral Interview Questions for This Field of Study
- Tell me about a time you developed and executed a marketing or promotional campaign. What was your strategy, and how did you measure its success?
- Describe a situation in which you used data or market research to make a recommendation or decision. What insights did you uncover, and what was the outcome?
- Give an example of a time you had to persuade a customer, client, or team member to support your idea. How did you approach it, and what was the result?
- Describe a situation where a campaign, sales effort, or project did not go as planned. How did you respond, and what did you learn from the experience?
- Tell me about a time you worked on a team project with tight deadlines. What was your role, and how did you ensure the project was completed successfully?
Sample Skills Developed and Used in This Field
- Marketing
- Business Development
- Customer Relationship Management
- Project Management
- Product Management
- Selling Techniques
- Sales Prospecting
- New Product Development
- Sales Management
- Key Performance Indicators (KPIs)
- Leadership
- Presentations
- Operations
- Planning
- Problem Solving
Download the Program Brochure
Download our brochure to learn more about the program and the benefits of earning your online degree in marketing at Purdue Global.
Get to Know Our Faculty
Purdue Global faculty members are real-world practitioners who bring knowledge gained through the powerful combination of higher learning and industry experience.
Faculty members who have advanced degrees
Faculty members who have terminal degrees
Faculty publications in 2024–2025
Professional development hours logged by faculty in 2024–2025
Statistics include all Purdue Global faculty members and are not school- or program-specific calculations. Source: Purdue Global Office of Reporting and Analysis, August 2025. 2024–2025 academic year.